JAN GUARINO                                              AEA-SAG-AFTRA

(804) 745-7455                                                                                                       Height:  5' 3"                Weight:122 lbs.

4319 Burgess House Ln.                                                                                     Hair: Blonde                   Eyes: Green

Richmond, Virginia 23236-4705                                                                          Voice: Alto, Legit &amp Belt (array: G to F#)

REPRESENTATIVE RADIO and Television VOICEOVERS

Mr. Pibb                                                           Kona-Cola (Pepsi)

Wendy's                                                           GMC Trucks McDonald's                                                      Tiparillo Cigars

Outback Steakhouse                                          Dukes Mayonnaise

Golden Skillet Restaurants                                  Kings Dominion/Paramount

Nation's Business Magazine Hop-In Shops

Loved ones Circle Magazine Bank One                                                                                 The Virginia Lottery                                          Barnett Bank

REPRESENTATIVE ON-Digital camera

Finnegan, Start Once more Ticket Girl                  An additional Existence Ann Kiraly (recurring function,                                        (Principal, HBO film)                                                 CBN Television daytime drama)

Hostess: Crafts and Decor (speak show)-- Comcast Cable, Richmond                                                                      Co-Host: Everything's Negotiable (info-mercial series wi/ Ed McGeorge)

Sudafed Channel 9 Promo, Washington, DC

S&ampK Clothing Stores                                         The Bryman School

Haynes Furnishings (Spokesperson, 16 yrs.)              Sutliff Chevrolet

Kings Dominion/Paramount                                Greater Richmond Transit Business

Marlo Furniture                                                 Safe

Care Emergency Center
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Advertising/PR Clientside Sample Resume
Summary
Seasoned marketing expert/media consultant with a record of great outcomes and proven abilities in strategic
preparing, media relations, publicity, neighborhood and government relations.
Experience
five/98 to Present: BILL MITCHELL Famous Manufacturers, Columbus, Ohio
Director, Public Relations
One of the nation’s biggest ($900 million+) customer-instant marketing businesses, comprising Billy Styles,
Emerald Hill, Smith + Famous, The Territory Ahead and Reed Consolidated Solutions Group (RCSG).
Produced national branding campaign for biggest division, Billy Styles, which markets luxury
products to affluent Americans.
• Designed and executed national media campaign that effectively repositioned a niche brand as a
product innovator and service leader.
• Chief marketing executive for new category, expanding it from $two million to $30 million in two many many years.
• Produced significant broadcast media coverage garnering more than 300 million certified
customer impressions in 1 year, 600 million in three many many years, which includes appearances on all 4
national broadcast networks, FoxNews, CNN, A&E, HGTV & CNBC.
• Garnered dominant print coverage in important media reaching the luxury marketplace, which includes Robb Report,
Millionaire, Wall Street Journal, Home & Garden, Town & Nation, Esquire and other Condé Nast,
Meredith and Hachette publications.
• Secured constructive product evaluations in 89 of the one hundred biggest U.S. newspapers, Time, Newsweek, U.S.
News, Parade magazine.
• Business spokesman, demonstrating products on-air on CBS, NBC, ABC, Fox and radio stations
coast-to-coast.
• Produced channel marketing strategy to solidify vertical relationships with producers,
specifiers and trade associations.
Immediate Billy Styles Business Improvement
• Negotiated and managed profitable partnerships and income-sharing relationships.
• Designed P&L model to project and assess present and possible partnerships.
• Negotiated more favorable terms with legacy partners to improve profitability 15 percent with zero
investment.
• Sophisticated branding strategy via break-even partnerships that reach certified luxury
customers.
Directed Community and Government Relations for Mitchell Manufacturers Inc.
• Introduced new company via close by and trade media campaign.
• Managed neighborhood and government relations for million-square-foot, two,500-employee national
distribution center.
• Directed business improvement of 3rd-celebration fulfillment via integrated instant-mail and trade
media campaign.
• Wrote speeches, prepared multimedia presentations and supplied media counsel to CEO and
members of the board of directors.
• Represented company prior to government and neighborhood groups and on chamber of commerce,
monetary improvement and workforce improvement organizations.
• Integrated marketing communication for affiliate businesses.
• Opened and directed marketing for centralized outlet center to achieve company-broad cost savings of
$650,000 per year in liquidation efforts.

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