fmcg marketing
AMRITA CHATTERJEE
Career Objective:
Determined to succeed in the corporate world and fulfill the organization’s objective along with personal goals and ambitions in harmony with the same. Facing challenges to excel in adverse condition & thereby contribute to success of organization.
PROFESSIONAL PROFILE
An MBA with 3 years of experience in Marketing and Branding.
Currently working with Blossom Kochhar Beauty Products Pvt. Ltd. as Assistant Manager- Marketing and handling the brand Aroma Magic.
Earlier worked with RTC Restaurants India Ltd. handling Ruby Tuesday, Mandarin Trail, Polka and Food Junction.
AREAS OF EXPOSURE/ EXPERTISE
Marketing
• Promotional Activity.
• Responsible for handling all BTL & ATL activities.
• Designing & implementing marketing plans.
• Coordinating with creative & Media Agency.
• Developing POP materials like posters/ danglers/ paper inserts/ signage for the product promotion & visibility & availability of the product.
• Formulation & implementation of marketing strategies and promotional schemes.
• Tracking competitor activities & providing valuable inputs & new features addition for fine tuning the sales & the marketing strategies.
Business Development/ Key Account Managements
• Conceptualizing the visual merchandising displays, windows, Point of purchase of the Outlets.
• Communication through electronic media & print Media.
Team Management
• Handling a team of 15 ASI’s across India.
• Responsible for day to day operations like forwarding necessary market inputs, discussing current work issues & devising solutions for enhanced operations.
• Coordinating with Creative agency, briefing about the brand to the Advertising Agency.
Job Responsibility
• Visiting Counters for the understanding, Competitor’s activity, and existing scheme & to obtain feedback from the customers.
• Giving brief to Ad agency.
• Coordinating with Media agency for various Ad Campaigns.
• Coordinating with Agencies for designing and development of P.O.P materials (Danglers, Posters, Catalogues, Signage’s, Standees).
• Launch of New Products.
• Negotiation with Vendor’s (Designers, Printers, Manufacturers) & thereby Inviting competitive quotes & finalizing Vendor for desired quality & appropriate Rate in-order to fulfill the Job requirement.
• Analyzing Monthly, Quarterly and Annual Sales figures.
Summer Internship:
? Worked with : ORGANIC INDIA
? Time Duration : Two months (May 2007 & June 2007)
? Project Title : “To identify Organic Tulsi Tea target customers & thereby suggesting most effective promotional activities to increase the of-take from Retail Shelf”.
Extra Curricular Activities:
? Won various Quiz competitions held at school level.
? Participated in sketching competitions held at school level.
? Participated in Dance competition of college’s Annual Fest: Utkarsh’07 & won first prize.
Qualification:
? PGDM from Sri Sharada Institute of Management – Research, New Delhi. (AICTE approved)
? B.Com. from B.G.E.S, Calcutta University
? 12th from CBSE Board B.D.M.I, Calcutta.
? 10th from CBSE Board, S.S.P.H, Muzaffarpur(Bihar)
Personal Profile:
Date of Birth : 05/04/1985
Marital Status : Single
Father’s Name : S.R. Chatterjee
Mother’s Name : Dr. Bhakti Chatterjee
Interests : Sketching, Traveling and playing badminton
Strengths : Self-Motivated, Confident, Energetic and Hard working
Languages Known: English, Hindi and Bengali
Contact Information:
Current Address : G- 1327, 3rd Floor, C. R. Park, N.Delhi - 110019
Permanent Address: Madnani lane, mithanpura, club road, Muzaffarpur, Bihar
Mobile Number : +91- 9910383539
E-mail : amritachatterjee21@yahoo.com, amritachatterjee05@gmail.com
DATED: Signature:
(Amrita Chatterjee)

